- 6 years consumer marketing
- 2 years PC and console game marketing
- 1 year creative agency
- 9 years social media management (personal social media following +25K)
- 8 years copywriting
- Journalism Degree from Seattle Pacific University ‘10
Professional Experience
Social Media Manager – Xbox | Microsoft 7/2018 – Present
Co-lead of social media marketing for the global Xbox brand (Twitter, Facebook and YouTube). Specializes in managing indie game titles, writing and concepting social media posts, and tracking the effectiveness of marketing campaigns for the global social channels. Lead manager for Xbox Spotify channel who creates playlists and collaborates with influencers. Writer of a weekly social media trend report for the broader team, highlighting marketing trends and ideas that are hot on social media and how we can implement them. Campaign manager for 2018 Xbox Year in Review which drove 35 Million impressions. Collaborator with agency and in-house design, public relations, video production, and consumer insights teams.
Lead Social Media Writer – Predator Gaming | Rational 10/2017 – 6/2018
Lead writer for Acer Predator Gaming. Developing & executing social media and copy needs across global presence for Acer laptops and gaming equipment, including: social media management, community management, brand guides, product descriptions, banner ads, campaign concept and client presentation, video scripts, and brand and product guides. Collaborative work with creative team, video team and brand strategists to develop campaigns, measure impact, and use social to drive sales.
Marketing Manager | SimpleKeep Accounting 11/2015 – 12/2017
Daily management of social media channels (Twitter, Facebook, Instagram, LinkedIn. Continual brand management of email, social, and blog content featuring relevant topics for B2B sales campaigns and marketing. On and off-site SEO optimization: Ensuring website pages, titles, tags, content and overall structure are optimized with target keywords. Managed email campaigns, webpage, advertising, SEO, IRS and client email exchanges. Wrote weekly blog posts, case studies, small business guides, and promotional materials.
Education
Seattle Pacific University ‘10 Bachelor’s of Arts Degree: Journalism, Communications (Magna Cum Laude 3.89 GPA); Minor in Clothing and Textile Design
Volunteer
Live Painter, Event Worker | Fremont Abbey Arts Center 6/2013 – Present
Additional Skills
- Social media following: 18.8K Twitter followers; 3K Pintrest; 6.2K Instagram; 1.1K Facebook
- Proficient on blogging platforms: WordPress, Tumblr, Blogger, Squarespace
- Microsoft Office (Excel, Word, Powerpoint)
- Photoshop Proficient
- Sales Certification | Express University
- French | DELF level B2 (Intermediate)
Qualifications
- 6 years consumer marketing
- 2 years PC and console game marketing
- 1 year creative agency
- 9 years social media management (personal social media following +25K)
- 8 years copywriting
- Journalism Degree from Seattle Pacific University ‘10
Professional Experience
Social Media Manager – Xbox | Microsoft 7/2018 – Present
Co-lead of social media marketing for the global Xbox brand (Twitter, Facebook and YouTube). Specializes in managing indie game titles, writing and concepting social media posts, and tracking the effectiveness of marketing campaigns for the global social channels. Lead manager for Xbox Spotify channel who creates playlists and collaborates with influencers. Writer of a weekly social media trend report for the broader team, highlighting marketing trends and ideas that are hot on social media and how we can implement them. Campaign manager for 2018 Xbox Year in Review which drove 35 Million impressions. Collaborator with agency and in-house design, public relations, video production, and consumer insights teams.
Lead Social Media Writer – Predator Gaming | Rational 10/2017 – 6/2018
Lead writer for Acer Predator Gaming. Developing & executing social media and copy needs across global presence for Acer laptops and gaming equipment, including: social media management, community management, brand guides, product descriptions, banner ads, campaign concept and client presentation, video scripts, and brand and product guides. Collaborative work with creative team, video team and brand strategists to develop campaigns, measure impact, and use social to drive sales.
Marketing Manager | SimpleKeep Accounting 11/2015 – 12/2017
Daily management of social media channels (Twitter, Facebook, Instagram, LinkedIn. Continual brand management of email, social, and blog content featuring relevant topics for B2B sales campaigns and marketing. On and off-site SEO optimization: Ensuring website pages, titles, tags, content and overall structure are optimized with target keywords. Managed email campaigns, webpage, advertising, SEO, IRS and client email exchanges. Wrote weekly blog posts, case studies, small business guides, and promotional materials.
Education
Seattle Pacific University ‘10 Bachelor’s of Arts Degree: Journalism, Communications (Magna Cum Laude 3.89 GPA); Minor in Clothing and Textile Design
Volunteer
Live Painter, Event Worker | Fremont Abbey Arts Center 6/2013 – Present
Additional Skills
- Social media following: 18.8K Twitter followers; 3K Pintrest; 6.2K Instagram; 1.1K Facebook
- Proficient on blogging platforms: WordPress, Tumblr, Blogger, Squarespace
- Microsoft Office (Excel, Word, Powerpoint)
- Photoshop Proficient
- Sales Certification | Express University
- French | DELF level B2 (Intermediate)
