Qualifications
- 9 years of experience as a copywriter
- 6 years working in the gaming industry as a copywriter
- Journalism Bachelors of Arts Degree | Seattle Pacific University ’10 | 3.9 GPA
Professional Experience
Digital Marketing Copywriter | Wizards of the Coast 10/2020 – Present
Learns, interprets, and understands new products, interprets customer insights, and understands the creative opportunities needed to generate big ideas. Collaborates to discover what set the Wizards brand apart in the marketplace while engaging with multigenerational fandoms utilizing outstanding creative. Write/direct the campaign’s public-facing copy, with an eye that creates cohesion across all expressions that are evocative to the audience. Develops copy/messaging guides that inspire others to create impactful assets and review them for effectiveness.
Community Manager | Wizards of the Coast 2/2020 – 10/2020
Copywriter for social media posts and marketing campaigns. Sets, plans, and assists in implementing social media and communication campaigns and strategies. Helps to compile engaging text, image, and video content for MTG Arena social media accounts. Monitors, tracks, and reports on feedback and online reviews to the broader team and to the community engagement team. Assists with the organization and management of events that boost brand awareness. Coordinates with Marketing, PR, and Communications teams. Stays up to date with digital technology trends and develops community engagement posts for social media channels.
Social Media Manager | Microsoft Xbox 7/2018 – 7/2019
Addy Awards Won
- GOLD for Data-Driven Media
- GOLD for Tools & Utilities
- GOLD for Direct Mail 3-D/Mixed Campaign
- SILVER for Online/Interactive Campaign
Copywriter for social media campaigns including 2019 Addy award winner Xbox Year in Review. Co-lead of social media marketing for the global Xbox brand (Twitter, Facebook, and YouTube). Specializes in managing indie game titles, writing, and conceptualizing social media posts, and tracking the effectiveness of marketing campaigns for the global social channels. Lead manager for Xbox Spotify channel who creates playlists and collaborates with influencers. Writer of a weekly social media trend report for the broader team, highlighting marketing trends and ideas that are hot on social media and how we can implement them. Campaign manager for 2018 Xbox Year in Review which drove 35 Million impressions. Collaborator with agency and in-house design, public relations, video production, and consumer insights teams.
Copywriter | Acer Predator Gaming 10/2017 – 6/2018
Copywriter for Acer Predator Gaming social media accounts and promotions. Developing & executing social media and copy needs across global presence for Acer laptops and gaming equipment, including social media management, community management, brand guides, product descriptions, banner ads, campaign concept and client presentation, video scripts, and brand and product guides. Collaborative work with the creative team, video team, and brand strategists to develop campaigns, measure impact and use social to drive sales.
Marketing Manager | SimpleKeep Accounting 11/2015 – 12/2017
Copywriter for marketing materials, advertising, and long-form blog posts. Daily management of social media channels (Twitter, Facebook, Instagram, LinkedIn. Continual brand management of email, social, and blog content featuring relevant topics for B2B sales campaigns and marketing. On and off-site SEO optimization: Ensuring website pages, titles, tags, content, and overall structure are optimized with target keywords. Managed email campaigns, webpage, advertising, SEO, IRS, and client email exchanges. Wrote weekly blog posts, case studies, small business guides, and promotional materials.
Managing Editor | The Exploress 10/2013 – 12/2016
Writer and editor for a travel website. Manages a team of ten photographers and writers who submitted to our publication on a monthly/bi-monthly occurrence. Manages social media accounts (Twitter, Facebook) and creates community engagement posts for an ever-growing audience. Developed, edited, and post weekly articles while managing a staff of 10+ writers and photographers. Manages copywriting and publication to outside websites and sources within the travel industry. Recruiter of writers and photographers while partnering with other companies internationally.
Education
Seattle Pacific University ‘10 (Magna Cum Laude 3.9 GPA)
Bachelors of Arts Degree: Journalism, Communications; Minor in Clothing and Textile Design
Volunteer
SheProp Cosplay Community Editor 7/2020 – Present
Sew-Along Community Event Coordinator 4/2021 – Present
Cosplay Marketing Moderator | Ginny Di Brand 6/2020 – 6/2021
Live Painter, Event Worker | Fremont Abbey Arts Center 6/2013 – 6/2020
Additional Skills
- Social media following: 17K Twitter; 30K+ TikTok; 27.8K+ Instagram; 1.5K Facebook
- Diversity and Inclusion training participant 2011 | Seattle Pacific University
- Proficient on blogging platforms: WordPress, Tumblr, Blogger, Squarespace
- Microsoft Office (Excel, Word, Powerpoint)
- Photoshop Proficient
- Sales Certification | Express University
- French | DELF level B2 (Intermediate)
Emilee Morehouse 