The Make Your Mark campaign was pinpointed toward inspiring and enabling young people to strike out and make their own way in the world. From a book blogger to an app producer each of these stories highlighted not only the products that helped to inspire them, but the creativity that pushed each to make their own path in the world.
Throughout this campaign I worked on various aspects of copy varying from in-video script copy and YoutTube description copy. Here are some examples of these projects:
Samantha (Swift 5):
Title: Acer Swift 5—This Lightweight Laptop Packs a Powerful Punch
Description:
The Swift 5 ultrathin laptop is designed to bring creativity to the forefront. Its long battery life and sleek metal design make it ready to tote wherever you go—from work to school to your favorite coffee shop. And with an 8th Gen Intel® Core™ i7 processor, the Swift 5 has the power to keep you inspired, no matter where your passions take you. #MakeYourMark
Learn more and compare: [bit.ly link to MYM page here]
Official Acer website
https://www.acer.com/ac/en/us/content/home
Acer Facebook
Acer Twitter
Acer Instagram
https://www.instagram.com/acer/
Holly (Switch 7):
Title: Acer Switch 7 Laptop—Flexibility That Brings Freedom
Description:
The Switch 7 laptop was built with your potential in mind. Acer’s innovative dual LiquidLoop™ cooling system keeps this 2-in-1 laptop-tablet hybrid internally chilled without a noisy fan. With a detachable display and auto-retractable kickstand, the Switch 7 is always ready for your next adventure. Top it off with an 8th Gen Intel® Core™ processor, and you’ve got the perfect companion to switch up your routine and reach new heights. #MakeYourMark
Learn more and compare: [bit.ly link to MYM page here]
Official Acer website
https://www.acer.com/ac/en/us/content/home
Acer Facebook
Acer Twitter
Acer Instagram
https://www.instagram.com/acer/
LaQuan (Spin 5):
ALT: Acer Spin 5 Laptop—One Device, Four Ways to Use It
Description:
The versatile Acer Spin 5 laptop has a unique 360-degree hinge, giving it the power to easily transform in four different ways: tablet, laptop, display, and tent modes. With front-facing speakers and an 8th Gen Intel® Core™ i7 processor, the Spin 5 is a durable laptop that can keep up with your creativity. #MakeYourMark
Learn more and compare: [bit.ly link to MYM page here]
Official Acer website
https://www.acer.com/ac/en/us/content/home
Acer Facebook
Acer Twitter
Acer Instagram
https://www.instagram.com/acer/
Chino (Aspire 7):
Title: Acer Aspire 7 Laptop—Packed with Powerful Performance
Description:
Pursuing your passion takes grit, and with an Intel® Core™ i7 processor, the Aspire 7 is ready to work as hard as you do. Cutting-edge computing and a stylish design make the Aspire 7 perfect for hitting your hustle on the go. The Full HD display keeps things in perspective no matter what comes your way. #MakeYourMark
Learn more and compare: [bit.ly link to MYM page here]
Official Acer website
https://www.acer.com/ac/en/us/content/home
Acer Facebook
Acer Twitter
Acer Instagram
https://www.instagram.com/acer/
Emilee Morehouse 