Instagram Style & Posting Guide

Posting Schedule:

November Posting Schedule:

• Mondays: Regular Post
• Wednesdays: Blog Post (or regular IG post if blog post didn’t go up that week)
• Thursdays: Regular Post (test day, December will be Tuesday)
• Fridays: Regular Post

—–

• Mondays, Wednesdays (blog posts), and Fridays
• Currently testing whether Tuesdays or Thursdays should be the 4th post

Style & Theme

• Should invoke happiness, organization, friendliness
• Images without a cluttered background contributes to the feed seeming organized and tidy
• Using smiling faces whenever possible will add to friendless and happiness
• If filters are used, the same filter must be used for all photos (I think the preference is to have no filters, though)

Darker primary object, with minimalism

• Colors: white background, with a tan or grayish hue; exception 1/12 of pics with dark backgrounds (solid)
• Colors: other than background, colors will be blue, black, green, tan/beige

Colder (used in autumn, winter months)
IG > Edit > Warmth, slider towards the left

Lighter primary object, with minimalism

• Colors: white background, with a tan or grayish hue
• Colors: other than background, colors will be blue, black, green, tan/beige

Warmer (used in summer months)
IG > Edit > Warmth, slider towards the right

Instagram accounts and examples with great branding:

• https://www.instagram.com/meghanrienks/
• https://www.instagram.com/happilygrey/
• https://www.instagram.com/stellamariabaer/
• https://www.instagram.com/everlane/
• https://www.craftsposure.com/blog/crafting-a-beautiful-instagram-feed
• https://www.instagram.com/canarygrey/
• https://later.com/blog/how-to-curate-instagram-feed/