Instagram Style and Posting Guide | SimpleKeep

Instagram Style & Posting Guide

Posting Schedule:

November Posting Schedule:

  • Mondays: Regular Post
  • Wednesdays: Blog Post (or regular IG post if blog post didn’t go up that week)
  • Thursdays: Regular Post (test day, December will be Tuesday)
  • Fridays: Regular Post

—–

  • Mondays, Wednesdays (blog posts), and Fridays
  • Currently testing whether Tuesdays or Thursdays should be the 4th post

Style & Theme

  • Should invoke happiness, organization, friendliness
  • Images without a cluttered background contributes to the feed seeming organized and tidy
  • Using smiling faces whenever possible will add to friendless and happiness
  • If filters are used, the same filter must be used for all photos (I think the preference is to have no filters, though)

Darker primary object, with minimalism

  • Colors: white background, with a tan or grayish hue; exception 1/12 of pics with dark backgrounds (solid)
  • Colors: other than background, colors will be blue, black, green, tan/beige

Colder (used in autumn, winter months)
IG > Edit > Warmth, slider towards the left

Lighter primary object, with minimalism

  • Colors: white background, with a tan or grayish hue
  • Colors: other than background, colors will be blue, black, green, tan/beige

Warmer (used in summer months)
IG > Edit > Warmth, slider towards the right

Instagram accounts and examples with great branding:

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