Microsoft Xbox is a gaming brand focused on making gaming accessible, while supporting the best possible gaming experience for their users. Because when we all play, we all win. As a social media manager and copywriter for this brand I’ve used my knowledge of gaming, social media and copywriting to elevate the conversation tone of the brand and build out their channels to better connect with younger generations. Throughout my time I’ve worked on a variety of assignments, including:
- ID@Xbox game launches
- Social media posts (Facebook, Instagram, Twitter, YouTube)
- Trailer releases on YouTube
- Sweepstakes judging and winner announcements
- Collaborating with agencies for content development
- Leading on GIF design from the management side
The projects below I’ve worked on from concept to copy.
Xbox Year in Review
Sweepstakes
Social Media Profiles
Social Media Posts
Emilee Morehouse 